What is the Goal of Your Facebook Page?
A few years ago, Verizon used a clever role reversal scenario in one of its popular commercials, depicting parents who were texting too much, to the disgust of their teenagers. The kids are lecturing...
View ArticleHow To Increase Engagement
In our last post, we discussed the need for engagement with your readers. A great way to increase comments and engage with your readers is to think of each post as the opening of a dialogue, not a...
View ArticleTwitter Basics
One of the challenges of using social media is its incredibly rapid evolution. How we use any given medium changes rapidly, and keeping ahead of the curve is challenging. Twitter, for example, started...
View ArticleHow to Use Your Twitter Time Effectively
In our last post, we introduced you to the basics of Twitter and how using it can be a powerful tool for authors sharing content online. Today, we’ll discuss how to use the limited time you have to...
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